Zenlo Case Study
Category
UI/UX & Branding
Role
Project Manager, Designer
Zenlo is a mobile app supporting mental health during the COVID-19 pandemic, featuring guided meditation, journaling, and personalized tips. I led project planning and content creation, helped define the app’s tone, and contributed to its logo and brand identity. This case study covers the full design process—from research to final visuals.
01.
Research
We focused on supporting individuals facing stress, anxiety, and isolation during the pandemic, especially students and young adults. Research showed that many existing apps felt too clinical, while users wanted something more gentle, personal, and comforting. These insights guided Zenlo’s features—like meditations, journaling prompts, and mood-based content—to create a more supportive, emotionally resonant experience.
02.
Design
We started by mapping user journeys to understand how someone might use Zenlo during a stressful moment, then developed wireframes for key features like meditations, breathing tools, and journaling. The UI focused on calm and comfort, with soft colors, gentle gradients, and minimal typography. Accessibility was central, ensuring the app was supportive for users in emotional distress or with visual sensitivities.
03.
Brand
Zenlo’s branding was built around themes of growth, resilience, and healing, using nature-inspired symbols like lotus flowers and trees to represent recovery. I contributed to the final logo design, keeping it clean, modern, and meaningful. The overall identity featured a soft, nature-based color palette, organic shapes, minimal typography, and a gentle, uplifting brand voice.
04.
Conclusion
We delivered a high-fidelity mobile prototype with a calming UI, personalized mental health tools, and smooth navigation, along with a full brand identity system—logo variations, color palette, typography, and style guide. Through this project, I saw how impactful empathetic design can be. As project manager, I gained experience leading a creative team and managing timelines. Moving forward, I’d focus on user testing with those facing real mental health challenges to better meet their needs.